brwheels

1- WHAT ARE THE MINIMUM REQUIREMENTS TO REGISTER WITH THE SCHEME?
Ans- To register with BrandingWheels.com you must be the primary driver of the vehicle, be at least 17 years of age and hold a clean full INDIA driver's licence Hold valid vehicle insurance for the period of the contract, agree to our Terms and Conditions presented prior to the contract start.

Q2- EXACTLY WHAT WILL BE ON MY VEHICLE?
Ans- An experienced professional will apply a high quality adhesive vinyl film to the external surfaces of your vehicle with care and precision. The vinyl is a temporary film on which is a pre-printed graphic design which represents our client company.

Q3- WHAT TYPES OF VEHICLE ARE ACCEPTABLE?
Ans- The specific vehicle type is not important, we accept all vehicle types from small cars to large vans and all are given equal precedence. The advertisement will be custom designed to suit almost any make or model of vehicle. We can utilise the colour of the vehicle to help us create a more effective design although no colour is favoured, all vehicle colours are accepted.

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In a flawless world, you would have an infinite budget to marketplace your business in order to catch new customers & increase sales. You could purchase lots of offline and online advertising, run campaigns to build traffic in store & online, & launch a proactive public relations drive to increase your product or brand's perceptibility & awareness. But this is not a perfect world. Convincingly, most small businesses & even many mid-sized companies have more great ideas on how to push their wares than accessible resources. 

So where do you initiate if you are looking for more clients? Learning to produce new sales leads is a vital skill for a businessperson. Even if you do not consider yourself a salesperson in the common sense of the Willy Loman personality from Arthur Miller's play Death of a Salesman, you want to understand that the possibilities for finding innovative customers sort from cold calling names from the telephone book to buying lists of possible customers to using newer Internet techniques like SEO to drive new business to your web site.

The following pages will probe into how to bearing market research to recognize your target audience & their needs, how to control which lead generation techniques are finest to broaden your sales horizons, & how to surge sales by following numerous strategies to trade additional products &/or services to existing clients.

How to Get New Customers & Increase Sales: Comprehend Your Target Audience

Before you can discover new customers & increase sales, you must understand who your customer is, what cost proposition you offer to clients, & what your competition is presently offering in the market & where there are gaps for a fresh entrant. In other words, you must to do some market research -- whether that means employing an outside firm to do the leg work or trying to do it yourself. There is an underlying disconnect between your inspiration to increase sales & your client's motivation to solve their difficulties.

In order to surge sales, many businesses consider the only way is to catch new customers, but a number of specialists say that this approach leaves out an apparent potential source of fresh sales. It is much easier to get a prevailing customer to purchase from you than to convince an original customer to take the plunge. "They are forgetting about low dangling fruit -- their existing customer base," says Oster young. "If I want to increase sales, the number 1 place to go is the existing client base. They now trust you."

Here is how to increase sales with your existing buyer base:

Package products. You can "pack" a few products or services together for a superior price to attempt to get an existing buyer to try some of your other contributions.

Try the "upsell." Convince your sales staff to go back to existing customers & try to sell those customers related products & services. A common instance is a warranty, Oster young says. Think of how many times you have purchased electronics & a sales person has tried to sell you on a prolonged service plan. Customers at times take the bait.

Offer inside information. If a client is eyeing a product but almost to put it back on the bookshelf, make sure you let them know that the product is profitable on sale the next week. If you monitor your websites online shop cart, you may e-mail an existing customer who did not complete a sale & offer them a discount to complete the purchase.

Think about client rewards. Like the airlines have done with everyday fliers, there is no reason a trivial business cannot reward good customers with a reliability program. Offer a rebate on their birthday or for every ten purchases give them 1 for free.

Hence even for a simple sale, process becomes very crucial and defining plays a very crucial roles.

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ATTRACTING & RETAINING STAR PLAYERS – Africa’s Tournament

In order to continue its position as the world’s leading 20-20 tournament the IPL must remain to attract & retain those players at the peak of the game whose skill & personality capture the thoughts of the cricketing community. Failure to do so will downgrade the IPL to the ranks of other local Twenty20 competitions.

The safety concerns that resulted in South Africa becoming the host tournament is a potentially damaging issue, not to comment the 75% drop in gate receipts. Many players were seeking promises prior to agreeing to take part in IPL 3 following threats from the Al-Qaeda’s active arm in Pakistan. The mishap of the Sri Lanka’s team in Lahore last year, the killing of the Angola’s footballers in African Cup of Nations & the recent bomb blast in Pune highlight a very tangible threat to their safety. Another alike incident in India will make players think long & hard about their contribution such that no amount of ‘danger money’ would reward them for the apparent risk involved for a number of years.

The more and more crowded cricketing calendar limits the accessibility of the few real star players, even the greatest mercenary talents who want to maximize their earnings during their moderately short careers cannot be in 2 places at once & need a break to avoid burnout, recover from injuries & spend time with family. Australia’s Ricky Ponting & England’s Stuart Broad both indicated to miss out on the substantial revenue they could earn in the IPL in order to focus on their national commitments. The competition to bond the finite number of star players is fierce, the $1.49 million contracts for England’s Pietersen & Flintoff who are only open for a 3 week window due to international commitments obviously demonstrates the dynamics of the supply demand arc.

PLAYER VS FRANCHISE VALUE

MS Dhoni is the world’s highest earning cricketer according to Forbes with an earnings of $20 million of which $16 million is produced from endorsements from 20 corporate sponsors including Pepsi, General Electric and, Reebok. Even if we limit ‘brand Dhoni’s’ income to his endorsement income, he generates incomes equivalent to Chennai Super Kings brand value in perpetuity $76.1 million in a little over 7 years. Still only 33, he has plenty of cricket left in him and has scope to continue generating earnings from his name long after he retires such that the Dhoni brand may be worth 3 to 4 times the current brand value of the franchise he represents.

Certainly no player should be superior to the team, and this is correct on the field of play as Chennai have a brilliant squad but commercially it is inevitable as the IPL franchise brands are still new even in contrast to the established cricket stars of today. It takes numerous years to build brand equity, ultimately the franchises with develop sufficient legacy littered with great names such that the franchise brand will have the central role. Dhoni’s ‘endorsement’ of Chennai Super Kings promptly creates an association with the team & Dhoni’s success & flamboyance. It is only a problematic if Dhoni commits a subjective PR disaster on a scale of Tiger Woods that if fared badly by Chennai Super Kings could hinder the development of its brand in the short-term.

While several supporters may associate Chennai with Dhoni, most supporters link Dhoni with India. It is debatable whether the player vs franchise brand dynamic will ever alterat given that all the top players’ reputations stem from playing for their national team who they exemplify far more often than any other team. Developing capacity internally rather than just buying it in will go some way to readdressing the balance but it is unlikely that the brand vigorous could ever be reversed totally. Locally settled talent not only tends to be extra committed to the team but also offers supporters a focal point & role models with whom they can relate & aspire to emulate.

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In IPL each team has a mix bag of players from India & other nations. There is a mutual contribution of a player to the team & vice-versa. As far as the branding of the team through the player is concerned, with the involvement of players from quite a lot of nations, IPL has become a global brand. Also each team is liked & promoted keeping in mind the mix of the players (both national & international). Additionally the planners of the game believe that though a domestic league, IPL is an international business with international investors, international players, and a worldwide broadcast. In this global level game which is promoted also keeping the cities at the heart has certain rules for the franchise before the auction for individual players started (since 2008). It had selected a few senior players as icon players & they represented the city they hailed from like Sachin Tendulkar. The rule made it mandatory for the icon players to play for their city to increase the fan base & loyalty for a particular franchise in their respective city. The strategy to keep the icon players from the respective cities helped to endorse the entire event from the patronage of the follows from the place of the teams. Then the anthems, songs, & merchandises in the presence of the players only add to the sense of patronage in India.

As far as the team, brand endorsement through the players is concerned; IPL has created a benchmark of being the high point of the cricket odyssey in Inch. It has turn into an expression of the emerging new veracity of world cricket and of the growing Indian influence in International League games. In general, celebrity endorsers may lure attention to ads, increase awareness of the brand, and help to distinguish one brand from another. Advertisers hope that positive attitude toward the endorser will transfer to the ad and the brand. Source credibility is an important influence on the creation of attitudes toward endorsers and the allocation of this affect toward the endorsed brand. The superstar players have high brand equity due to many reasons. From the behavior perspective, the brand value add stem from the cultural meanings with which these celebrity players are endowed. Such cultural meanings may include status, gender, class and age as personality & lifestyles. Players brands are valuable as these cultural meanings can be passed from the celebrity players to consumers through services provided (e.g. Telecom) and products endorsed. Such superstar effects arise because of joint consumption technology & imperfect replacement of consumers' preferences. The joint consumption technology shows that a large number of individuals can consume the "celebrity' service together, thus indicating great economies of scale for superstars. The imperfect substitution means that amount cannot substitute for quality: that is, the worth of watching a superstar player is greater than the value of watching several ordinary players. And this is the one of the reasons as to why branding in Indian Sports has increased hugely. Most importantly, it is also guaranteed that celebrities are chosen accordingly whose image fits appropriately the sport they are associated with. This can be explained by seeing the framework on brand association as follows: 

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           Effect of Social –welfare schemes on Indian economy

Introduction: India, by and large, is poverty ridden country, where more than 70% of the population is living in rural parts. Majority of the population are not having access for the proper living standards including clean drinking water, houses, education and healthcare. So Government of India introduced various social –welfare schemes to address the problems of these people mainly targeted to uplift the poor. Objectives of these schemes look so good when is seen on the draft, but when it comes to reality, it is different story. The existing socio-political system in India made these objectives ineffective, thus, stopping the benefits of these schemes to reach the targeted population. Our study underlines the fact that how these social-welfare schemes are getting burden on the Indian economy and the need to review these schemes, so as to make sure these schemes are being implemented effectively.
Review of literature:
We have mainly gathered information from Planning commission website and evaluation studies on social welfare schemes done by central and state governments.
Need/Importance of the study:
Present governments in India are mainly concentrated on populist schemes rather than growth and development. Large share of the budget is being allocated for various welfare schemes and since these schemes are being ineffective they are not adding any value per se. If the money spent on these schemes is not being utilized properly, it will be only add to the woes of the country currently facing. So it is highly required especially in current scenario where economy is in turbulent times to review the schemes and bridge the loopholes that are plagiarizing the system
Statement of the problem:
Ineffective implementation of the large scale social welfare schemes is hindrance to the development of the economy and country as whole. Due to this ineffectiveness how the country is losing its opportunity to allocate these funds in proper way where there is a scope for growth and development is matter of discussion.
Objectives:
Our objective in this study is to find out how much money is being spent on the social welfare schemes and subsidies given especially through PDS (public distribution system). On total GDP, what is the percentage of this money is being allocated are major objectives in our study.

Research methodology:
We have done and analysed our study based on 3 factors.
1. Study of MGNREGA
2. Study of Food security bill
3. Study of Public Distribution system
We have broadly analysed these schemes and came up with our findings how much money has been spent annually on these schemes, yet not being productive for the growth of the economy.
Results and discussions:
Overview and findings on MGNREGA:
Performance and Achievements
Over the past 4 years or so, MGNREGA's performance according to key aggregate indicatorshas been quite impressive, particularly when compared with previous employment programmes. Forone, budgetary allocation for MGNREGA has expanded steadily from its base of about Rs.113,000million in 2006-07 to Rs.401,000 million in 2009-10. As per data available from the MGNREGAwebsite, the cumulative expenditure under MGNREGA works since 2006-07 has been Rs.1,037,600million. The cumulative employment generated has been 8790 million person-days over the sameperiod.
Since its launch, the benefits of MGNREGA has reached women, SC/ST families and thepoor. Over the last four years, the share of SC/ST families in the work provided under MGNREGAhas ranged between 50-60%. The share of women in the employment provided has risen steadily from41% in 2006-07 to 50% in 2010-118. With nearly 100 million bank/post office accounts opened forMGNREGA workers, and about 85% of NREGA payments being made through them, MGNREG has also moved financialinclusion of the poor several steps forward.











Since the inception of policy, its share as a percentage of fiscal deficit has been really high. Which is hurting the economic growth.



There are some other factors as well apart from this related to implementation of the program:

Major Issues in MGNREGA Implementation
Aggregate figures of achievement however, hide several lacunae in the core MGNREGA. A field assessment of the status of MGNREGA implementation in selected panchayats was undertaken by partner organizations of the National Consortium on NREGA. Below table summarizes the main findings of the field assessment carried out.
 

Now comparing with other world economies:




How to get things on track?
In the light of the review above, let’s look at some of the ways in which MGNREGA implementation can be reformed to harness its true potential. It is our attempt to work out a minimum agenda for reform of MGNREGA implementation.
• Dedicated Human Resources at the Cutting Edge of Implementation
• Capacity Building of Human Resources
• Network of Capacity Building Institutions
• Information Technology for MGNREGA
• Banking Correspondent Model
Top Level Changes:
• Management Structures at National and State Levels: National Authority for MGNREGA



IMPACT OF NFSB ON NATIONAL ECONOMY
India’s high economic growth rate in the past decade has not been fully reflected in the health status of its people, with 22 per cent of its population undernourished. According to the National Family Health Survey 2005-06, 40.4 per cent of children under the age of three are underweight, 33 per cent of women in the age group of 15-49 have a body mass index below normal and 78.9 per cent of children in the age group of 6-35 months are anemic. These are disturbing statistics which point to nutritional deficiencies. The NAC proposal for a National Food Security Bill is perhaps the most important national effort yet to address these deficiencies in India. It is at times assumed that the relationship between economic growth and health is unidirectional with improving economic conditions leading to better health. In reality, and as confirmed by recent research, the reverse is equally true and health is an 'economic engine.' That is, better health which is an important end in itself leads to and may, in certain cases, be a necessary prerequisite for economic development
The Food Security Bill, the UPA-II’s flagship scheme, envisages the distribution of wheat, rice and coarse grains at just Rs 2, Rs 3 and Re1 a kilo each to about 65 per cent of the population — 75 per cent of them in rural areas and the rest in cities and towns. Add to that, some entitlements to ‘special groups,’ like destitute or homeless persons, who will be entitled to at least one meal a day. Through this world’s largest experiment of providing food grain to poor, the government plans to double its food subsidies to 2 per cent of the GDP.
This scheme can have severe impact on India’s economic growth prospects.

The proposed Food Security Bill came on a day (Thursday) when the Reserve Bank of India also came out with its Financial Stability Report, which categorically states that India’s inflation risk remains high and a slowdown in revenue collections and higher spending on subsidies may make it challenging for the government to achieve the fiscal deficit target of 4.6 per cent of the Gross Domestic Product (GDP) this financial year (2011-12).

It also said that India’s trade deficit for this fiscal is expected to widen sharply to between $155 billion and $160 billion from a little above $104 billion a year ago. Both these deficits will only bloat immensely in due course, should the bill be passed and implemented. But, it is the trade deficit, which will soar manifold since the government will have to resort to large scale import of food grain as our own grain output is not adequate to handle such a voluminous expenditure programme

It will worsen the fiscal deficit situation, but more than that it is India’s trade deficit which will be hit hard as the programme will require 70-80 million tonnes of more food grain every year. India obviously does not produce that much and the shortfall will have to be met from imports.

The country produces 225-230 million tonnes of food grain every year barring a bumper crop year when the output surges by a few million tonnes more. Where will the rest come from, if not from overseas market! It will increase food inflation.
Farmers’ production choices may also be affected by the NFSB; with increased demand for staples like wheat and rice, farmers may choose to invest more in these crops rather than in other (potentially higher value) crops, leading to a decrease in agricultural diversification towards high-value agriculture. In addition to its potential economic and nutritional impacts, an increased focus on just a handful of crops can also have environmental effects: for example, the Punjab faces water scarcity and thus is not ideally suited for persisting rice production, but it may be tempted to continue increasing rice production in order to take advantage of the increased demand and higher government payments.
Then there is the procurement problem, if the government goes in for enlarging the public distribution system without revamping it, there is no guarantee that the food grains will reach the poor. Then there is problem of storage. Currently, the state-run Food Corporation of India and the Central Warehousing Corporation have the capacity to store 87 million tonnes of grain. The CWC has 487 warehouses with a capacity of 10.6 million, while the FCI, with 1,500 godowns, accounts for the rest.

Effect of ineffective PDS on Indian economy:
The Public Distribution System (PDS) in India is more than half-acentury old as rationing was first introduced in 1939 in Bombay by the British Government as a measure to ensure equitable distribution of food grains to the urban consumers in the face of rising prices. Thus, rationing in times of crisis like famine was the historical precursor to the national policy of stabilization and management of food grains.The Sixth Five Year Plan (1980-85) had, inter alia, envisaged that the
Public Distribution System would “have to be so developed that it remains hereafter a stable and permanent feature of our strategy to control prices, reduce fluctuations in them and achieve an equitable distribution of essential consumer goods”. Essential Supplies Programme, introduced in 1982 as the 17th point of the New 20 Point Programme, intended to expand the PDS through more FPSs, including mobile FPSs, to make available text books and exercise books to students on a priority basis and to promote strong consumer protection movement.
Though government increased the PDS system with great fanfare, loopholes in the system and corruption made the system inefficient. Below table explains the amount of money allocated for PDS on total expenditure.

Food subsidy of the central government
Year   Amount(crore) % of total government expenditure
1990-91 2450 2.33
1991-92 2850 2.56
1992-93 2785 2.27
1993-94 5537 3.9
1994-95 4509 2.8
1995-96 4960 2.78
1996-97 5166 2.46
1997-98 7500 3.23
1998-99 8700 3.11
1999-00 9200 3.03
2000-01 12125 3.61
2001-02 17612 4.83
2002-03 21200 5.1
Source: planning commission




Factors making PDS ineffective:
What is ailing India's Public Distribution System (PDS)? "Corruption" is the one and only answer to that question. Even the Central government's new Targeted Public Distribution System (TPDS) is in no way helping to weed out graft in the entire sector.

Fair price shops and PDS have been the breeding ground for corruption right from its inception.

Results of a study conducted by Delhi-based research firm Centre for Media Studies and Transparency International are enough to conclude that PDS needs a total overhaul to get rid of its dubious distinction of being one of the most corrupt sectors in the country.

The study on corruption in India's Public Distribution System covered 4,405 respondents over 20 states and found that the chain of ration shops provide supplies to only 10 per cent of the country's population. However, the government claims it supplies goods to 16 per cent of the people.

PDS — evolved as a major instrument of the government's economic policy for ensuring food security for the poor — is arguably the largest distribution network of its kind in the world with 4.89 lakh fair price shops.

The government woke up to the reality a bit too late. Realising that PDS has failed to serve poor people, the government started issuing distinctive ration cards to families living Below Poverty Line. From June 1997, the Centre introduced Targeted Public Distribution System (TPDS).

Under this scheme, the states are required to formulate and implement foolproof arrangements for identification of the poor.

The main users for PDS goods are rural poor families of six crore for whom about 72 lakh tonnes of foodgrains were earmarked during 2006.

However, the survey has found out that 60 per cent households using PDS are not getting ration supplies. The survey further said in high-poverty states, 'out-of-stock' scenarios were as high as 80%. And, 34% of those visiting PDS offices had to make four or more visits before their voice could be heard and suitable action was taken. Moreover, nearly 50% of them paid bribe for obtaining a new and legitimate ration card.

Even though the fair price shop owners are blamed for corrupt practices, their plight is also not very hunky-dory. Low margins in the business lead to low profitability, especially after the launch of targeted public distribution system; credit provided is so low that they cannot lift enough stock from government godowns; they have no control over quality of grains; they too may have to pay bribe to PDS officials to get their quota of supplies.


Recommendations/suggestions:
Following are the recommendations we have come up with.
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Handmade Quilt – Easy for Beginners as Well


If you are novice in the field of making handmade quilt, you may be feeling highly excited. As a basic requirement for any project tools play a highly important role. Right tools leads to a perfectly finished product. In this modern era of technology we have got the right tool for every work. For beginners only a few items are mandatory. Below mentioned tools are required for a small startup:

- A container or sewing box will help you in keeping tools in an organize manner. Sizes of the box play a vital role & choose it widely.

- A pair of scissor is mandatory and most importantly scissor used to cut clothes shouldn’t be used to cut anything else, as this will lead blades in a damage state.

- Rotary cutters act an essential tool for cutting thick layers of fabric & it has got special blades which are really sharp. Please keep this away from children’s in the home!

- A special cutting runner which can withstand the effects of the rotatory blade is essential if you use a rotatory cutter. These are available in a range of sizes depending on usability.

Having all the modern tools can make creating a beautiful handmade quilt much faster & easier than in years past. The noble news is that, you don’t have to start out with everything available. You can generate beautiful handmade quilts with just a few simple tools. If you discover you enjoy the art of quilting sufficient, you have the option of adding to your collection of tools a little at a time. Irrespective of the time consumed or the tools used, a handmade quilt is something you will relish using or giving as a gift to an exceptional person. Happy quilting!