ffff

In a flawless world, you would have an infinite budget to marketplace your business in order to catch new customers & increase sales. You could purchase lots of offline and online advertising, run campaigns to build traffic in store & online, & launch a proactive public relations drive to increase your product or brand's perceptibility & awareness. But this is not a perfect world. Convincingly, most small businesses & even many mid-sized companies have more great ideas on how to push their wares than accessible resources. 

So where do you initiate if you are looking for more clients? Learning to produce new sales leads is a vital skill for a businessperson. Even if you do not consider yourself a salesperson in the common sense of the Willy Loman personality from Arthur Miller's play Death of a Salesman, you want to understand that the possibilities for finding innovative customers sort from cold calling names from the telephone book to buying lists of possible customers to using newer Internet techniques like SEO to drive new business to your web site.

The following pages will probe into how to bearing market research to recognize your target audience & their needs, how to control which lead generation techniques are finest to broaden your sales horizons, & how to surge sales by following numerous strategies to trade additional products &/or services to existing clients.

How to Get New Customers & Increase Sales: Comprehend Your Target Audience

Before you can discover new customers & increase sales, you must understand who your customer is, what cost proposition you offer to clients, & what your competition is presently offering in the market & where there are gaps for a fresh entrant. In other words, you must to do some market research -- whether that means employing an outside firm to do the leg work or trying to do it yourself. There is an underlying disconnect between your inspiration to increase sales & your client's motivation to solve their difficulties.

In order to surge sales, many businesses consider the only way is to catch new customers, but a number of specialists say that this approach leaves out an apparent potential source of fresh sales. It is much easier to get a prevailing customer to purchase from you than to convince an original customer to take the plunge. "They are forgetting about low dangling fruit -- their existing customer base," says Oster young. "If I want to increase sales, the number 1 place to go is the existing client base. They now trust you."

Here is how to increase sales with your existing buyer base:

Package products. You can "pack" a few products or services together for a superior price to attempt to get an existing buyer to try some of your other contributions.

Try the "upsell." Convince your sales staff to go back to existing customers & try to sell those customers related products & services. A common instance is a warranty, Oster young says. Think of how many times you have purchased electronics & a sales person has tried to sell you on a prolonged service plan. Customers at times take the bait.

Offer inside information. If a client is eyeing a product but almost to put it back on the bookshelf, make sure you let them know that the product is profitable on sale the next week. If you monitor your websites online shop cart, you may e-mail an existing customer who did not complete a sale & offer them a discount to complete the purchase.

Think about client rewards. Like the airlines have done with everyday fliers, there is no reason a trivial business cannot reward good customers with a reliability program. Offer a rebate on their birthday or for every ten purchases give them 1 for free.

Hence even for a simple sale, process becomes very crucial and defining plays a very crucial roles.

12345

ATTRACTING & RETAINING STAR PLAYERS – Africa’s Tournament

In order to continue its position as the world’s leading 20-20 tournament the IPL must remain to attract & retain those players at the peak of the game whose skill & personality capture the thoughts of the cricketing community. Failure to do so will downgrade the IPL to the ranks of other local Twenty20 competitions.

The safety concerns that resulted in South Africa becoming the host tournament is a potentially damaging issue, not to comment the 75% drop in gate receipts. Many players were seeking promises prior to agreeing to take part in IPL 3 following threats from the Al-Qaeda’s active arm in Pakistan. The mishap of the Sri Lanka’s team in Lahore last year, the killing of the Angola’s footballers in African Cup of Nations & the recent bomb blast in Pune highlight a very tangible threat to their safety. Another alike incident in India will make players think long & hard about their contribution such that no amount of ‘danger money’ would reward them for the apparent risk involved for a number of years.

The more and more crowded cricketing calendar limits the accessibility of the few real star players, even the greatest mercenary talents who want to maximize their earnings during their moderately short careers cannot be in 2 places at once & need a break to avoid burnout, recover from injuries & spend time with family. Australia’s Ricky Ponting & England’s Stuart Broad both indicated to miss out on the substantial revenue they could earn in the IPL in order to focus on their national commitments. The competition to bond the finite number of star players is fierce, the $1.49 million contracts for England’s Pietersen & Flintoff who are only open for a 3 week window due to international commitments obviously demonstrates the dynamics of the supply demand arc.

PLAYER VS FRANCHISE VALUE

MS Dhoni is the world’s highest earning cricketer according to Forbes with an earnings of $20 million of which $16 million is produced from endorsements from 20 corporate sponsors including Pepsi, General Electric and, Reebok. Even if we limit ‘brand Dhoni’s’ income to his endorsement income, he generates incomes equivalent to Chennai Super Kings brand value in perpetuity $76.1 million in a little over 7 years. Still only 33, he has plenty of cricket left in him and has scope to continue generating earnings from his name long after he retires such that the Dhoni brand may be worth 3 to 4 times the current brand value of the franchise he represents.

Certainly no player should be superior to the team, and this is correct on the field of play as Chennai have a brilliant squad but commercially it is inevitable as the IPL franchise brands are still new even in contrast to the established cricket stars of today. It takes numerous years to build brand equity, ultimately the franchises with develop sufficient legacy littered with great names such that the franchise brand will have the central role. Dhoni’s ‘endorsement’ of Chennai Super Kings promptly creates an association with the team & Dhoni’s success & flamboyance. It is only a problematic if Dhoni commits a subjective PR disaster on a scale of Tiger Woods that if fared badly by Chennai Super Kings could hinder the development of its brand in the short-term.

While several supporters may associate Chennai with Dhoni, most supporters link Dhoni with India. It is debatable whether the player vs franchise brand dynamic will ever alterat given that all the top players’ reputations stem from playing for their national team who they exemplify far more often than any other team. Developing capacity internally rather than just buying it in will go some way to readdressing the balance but it is unlikely that the brand vigorous could ever be reversed totally. Locally settled talent not only tends to be extra committed to the team but also offers supporters a focal point & role models with whom they can relate & aspire to emulate.